Search Engine Optimization Consulting Process

Prager Microsystems has developed a search engine optimization consulting process that very much differs from the traditional consulting approach taken by competing search engine optimization firms. We feel that the goal of a successful search engine optimization consultant is not determined by the number of first-page rankings attained, but rather by the mechanism in which all marketing initiatives should be measured; return on investment.

The most effective search engine optimization consulting strategy is a custom-built program designed by focusing on the revenue goals of your organization rather than the needs of a search engine. The public’s general notion of search engine optimization consulting is simply taking a visitor from their original keyword search on a search engine to the web site linked to this keyword. The intrinsic problem with this approach lies in that there are no clearly-defined goals for revenue generation or quantifiable ROI (return on investment) tracking mechanisms. In essence, hurling large numbers of visitors to a web site is not the answer, generating conversions and new revenue is.

In many instances, the most popular keyword phrases are not the best to initially go after. Every industry has varying levels of competition on the internet. Many times, some terms can take up to 6 months or more to achieve a first page ranking. If a particular keyword phrase is typed into a search engine and over 5,000,000 web pages are displayed for that term, the search engine optimized web page must outrank 5 million pages to display itself on the first page of results. This process takes a great deal of time and requires significant site modification. By strategically researching and focusing on more unique, specific terms, you can expect a significantly faster rise to the top of search engine listings which will lead to quicker sales conversions and return on investment in the short term. For further insight as to how exactly this is accomplished, visit the search engine optimization program specifics section.

Prager Microsystems understands the importance of both identifying and meeting marketing needs and expectations. While taking the time to completely understand search engine optimization consulting before undertaking an extensive SEO program is certainly important, in order for SEO to truly be a productive addition to marketing initiatives, you must have clear financial goals and be committed to the process to realize long term success.